1. Evaluate the scope of work carefully. Contact requester/buyer if have question.
2. Present a quote in a simple, structured format
3. Show your experience
4. Assume you're unknown and show how your business capabilities are appropriate for this job.
5. Target your references and referees
6. Don't be afraid of repetition and use repetition to reinforce your experience, skills, resources and capabilities.
7. Remember customer service really counts. Differentiate your response by using customer-service proposals that are detailed, substantive and relevant. Remember many businesses competing with you share the same capabilities — but not all make the effort to offer genuinely high levels of customer service.
8. Offer 'value-add' proposals. offer your most competitive price the first time. Consider offering different options to customers with cost breakdown.
9. Understand the contract conditions and terms
10. Make certain your response is prompt and complete.